/* ====== RESET & BASE ====== */
  *,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
  body{
    font-family:'Inter','Helvetica Neue',Arial,sans-serif;
    color:#1c1816;
    background:#faf6f0;
    line-height:1.65;
    font-size:16px;
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }
  img,svg{max-width:100%;display:block}
  a{color:inherit;text-decoration:none}
  button{font-family:inherit;cursor:pointer;border:none;background:none}

  /* ====== VARIABLES ====== */
  :root{
    --cream:#faf6f0;
    --cream-2:#f3ece0;
    --ink:#1c1816;
    --ink-soft:#4a413d;
    --burdeos:#7a1e25;
    --burdeos-dark:#5e1419;
    --burdeos-light:#a1343b;
    --tierra:#b58a5a;
    --tierra-light:#d4ad7e;
    --line:#e7dccb;
    --white:#fffdf9;
    --ai:#3a2f2c;
    --ai-2:#2a211d;
    --shadow:0 12px 40px -16px rgba(28,24,22,.18);
    --shadow-lg:0 24px 60px -20px rgba(28,24,22,.22);
    --glow:0 0 32px -8px rgba(122,30,37,.35);
  }

  /* ====== TIPOGRAFÍA ====== */
  h1,h2,h3,h4{
    font-family:'Playfair Display','Georgia',serif;
    font-weight:600;
    line-height:1.12;
    color:var(--ink);
    letter-spacing:-.02em;
  }
  h1{font-size:clamp(2.2rem,5.4vw,4.2rem)}
  h2{font-size:clamp(1.8rem,3.8vw,2.8rem);margin-bottom:1.2rem}
  h3{font-size:clamp(1.2rem,2vw,1.5rem);margin-bottom:.6rem}
  p{color:var(--ink-soft)}

  /* ====== IMAGES GLOBAL ====== */
  .img-cover{width:100%;height:100%;object-fit:cover;display:block}
  .img-rounded{border-radius:14px;overflow:hidden}
  .img-shadow{box-shadow:var(--shadow-lg)}

  /* ====== LAYOUT ====== */
  .container{max-width:1180px;margin:0 auto;padding:0 24px}
  section{padding:88px 0;position:relative}
  section.alt{background:var(--cream-2)}
  section.dark{background:var(--ai);color:var(--cream)}
  section.dark h1,section.dark h2,section.dark h3,section.dark h4{color:var(--cream)}
  section.dark p{color:#cdc1b3}

  .eyebrow{
    display:inline-flex;align-items:center;gap:.5rem;
    font-size:.78rem;font-weight:600;
    letter-spacing:.18em;
    text-transform:uppercase;
    color:var(--burdeos);
    margin-bottom:1.1rem;
  }
  .eyebrow .pulse{
    width:7px;height:7px;border-radius:50%;
    background:var(--burdeos);
    box-shadow:0 0 0 0 rgba(122,30,37,.6);
    animation:pulse-dot 2s infinite;
  }
  section.dark .eyebrow{color:var(--tierra-light)}
  section.dark .eyebrow .pulse{background:var(--tierra-light);box-shadow:0 0 0 0 rgba(212,173,126,.6)}
  @keyframes pulse-dot{
    0%{box-shadow:0 0 0 0 rgba(122,30,37,.6)}
    70%{box-shadow:0 0 0 10px rgba(122,30,37,0)}
    100%{box-shadow:0 0 0 0 rgba(122,30,37,0)}
  }

  .section-head{text-align:center;max-width:780px;margin:0 auto 56px}
  .section-head.left{text-align:left;margin-left:0}

  /* ====== BOTONES ====== */
  .btn{
    display:inline-flex;align-items:center;gap:.55rem;
    padding:16px 28px;
    border-radius:6px;
    font-weight:600;
    font-size:1rem;
    letter-spacing:.01em;
    transition:all .25s ease;
    cursor:pointer;
    white-space:nowrap;
  }
  .btn-primary{
    background:var(--burdeos);
    color:var(--white);
  }
  .btn-primary:hover{background:var(--burdeos-dark);transform:translateY(-2px);box-shadow:var(--shadow)}
  .btn-ghost{
    background:transparent;
    color:var(--ink);
    border:1.5px solid var(--ink);
  }
  .btn-ghost:hover{background:var(--ink);color:var(--cream)}
  .btn-light{
    background:var(--white);
    color:var(--ink);
  }
  .btn-light:hover{background:var(--cream-2);transform:translateY(-2px)}
  .btn-outline-light{
    background:transparent;
    color:var(--cream);
    border:1.5px solid rgba(250,246,240,.4);
  }
  .btn-outline-light:hover{background:rgba(250,246,240,.1);border-color:var(--cream)}
  .btn-ai{
    background:linear-gradient(135deg,var(--burdeos) 0%,var(--ink) 100%);
    color:var(--white);
    position:relative;
    overflow:hidden;
  }
  .btn-ai::before{
    content:"";
    position:absolute;top:0;left:-100%;
    width:100%;height:100%;
    background:linear-gradient(90deg,transparent,rgba(255,255,255,.2),transparent);
    transition:left .6s;
  }
  .btn-ai:hover::before{left:100%}
  .btn-ai:hover{transform:translateY(-2px);box-shadow:var(--glow)}

  /* ====== NAV ====== */
  .nav{
    position:fixed;top:0;left:0;right:0;
    background:rgba(250,246,240,.85);
    backdrop-filter:blur(14px);
    -webkit-backdrop-filter:blur(14px);
    border-bottom:1px solid var(--line);
    z-index:100;
    transition:all .3s ease;
  }
  .nav-inner{
    display:flex;align-items:center;justify-content:space-between;
    height:74px;
  }
  .logo{
    display:flex;align-items:center;gap:.6rem;
    font-family:'Playfair Display',serif;
    font-size:1.15rem;font-weight:600;
    color:var(--ink);
  }
  .logo-mark{
    width:36px;height:36px;
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    border-radius:6px;
    display:grid;place-items:center;
    color:var(--white);
    font-weight:700;
    font-family:'Playfair Display',serif;
    font-size:1.05rem;
  }
  .nav-links{display:flex;gap:32px;align-items:center}
  .nav-links a{font-size:.92rem;color:var(--ink-soft);transition:color .2s}
  .nav-links a:hover{color:var(--burdeos)}
  .nav-cta{padding:11px 22px;font-size:.9rem}
  .nav-toggle{display:none;background:none;border:none;font-size:1.4rem;color:var(--ink)}

  /* ====== HERO ====== */
  .hero{
    padding:160px 0 100px;
    background:
      linear-gradient(180deg, rgba(250,246,240,.95) 0%, rgba(250,246,240,.88) 100%),
      url("https://images.unsplash.com/photo-1607623814075-e51df1bdc82f?w=1920&q=80") center/cover no-repeat;
    position:relative;
    overflow:hidden;
  }
  .hero::before{
    content:"";
    position:absolute;top:0;right:0;
    width:50%;height:100%;
    background-image:
      radial-gradient(circle at 20% 30%, rgba(122,30,37,.05) 0%, transparent 25%),
      radial-gradient(circle at 80% 70%, rgba(58,47,44,.04) 0%, transparent 25%);
    pointer-events:none;
  }
  .hero-photo{
    position:relative;
    aspect-ratio:4/5;
    border-radius:18px;
    overflow:hidden;
    box-shadow:var(--shadow-lg);
  }
  .hero-photo img{
    width:100%;height:100%;object-fit:cover;
  }
  .hero-photo::after{
    content:"";
    position:absolute;inset:0;
    background:linear-gradient(180deg,transparent 50%,rgba(28,24,22,.4) 100%);
    pointer-events:none;
  }
  .hero-photo-tag{
    position:absolute;bottom:18px;left:18px;
    background:rgba(250,246,240,.95);
    backdrop-filter:blur(8px);
    padding:10px 14px;
    border-radius:8px;
    font-size:.78rem;font-weight:600;
    color:var(--ink);
    display:flex;align-items:center;gap:8px;
    z-index:2;
  }
  .hero-photo-tag .dot{
    width:6px;height:6px;background:var(--burdeos);
    border-radius:50%;
    animation:pulse-dot 2s infinite;
  }
  .hero-grid{
    display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center;
    position:relative;z-index:1;
  }
  .hero h1{margin-bottom:1.4rem}
  .hero h1 .accent{color:var(--burdeos);font-style:italic}
  .hero-sub{font-size:1.18rem;color:var(--ink-soft);margin-bottom:2.2rem;max-width:560px}
  .hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:1.5rem}
  .hero-trust{font-size:.92rem;color:var(--ink-soft);font-style:italic;display:flex;align-items:center;gap:.5rem;flex-wrap:wrap}
  .hero-trust span{display:inline-flex;align-items:center;gap:.3rem}
  .hero-trust span::before{content:"✓";color:var(--burdeos);font-weight:700}

  .hero-visual{
    position:relative;
    aspect-ratio:1/1.05;
    background:linear-gradient(145deg,#1a1311,#2a211d);
    border-radius:18px;
    box-shadow:var(--shadow-lg);
    padding:28px;
    overflow:hidden;
    border:1px solid rgba(250,246,240,.1);
  }
  .hero-visual::before{
    content:"";
    position:absolute;top:0;left:0;right:0;height:1px;
    background:linear-gradient(90deg,transparent,var(--burdeos-light),transparent);
  }
  .ai-tag{
    position:absolute;top:18px;right:18px;
    background:rgba(122,30,37,.15);
    border:1px solid rgba(122,30,37,.4);
    color:var(--tierra-light);
    font-size:.7rem;font-weight:600;
    letter-spacing:.15em;
    padding:5px 11px;
    border-radius:20px;
    display:flex;align-items:center;gap:5px;
  }
  .ai-tag .dot{
    width:6px;height:6px;background:var(--burdeos-light);
    border-radius:50%;
    animation:blink 1.5s infinite;
  }
  @keyframes blink{0%,100%{opacity:1}50%{opacity:.3}}

  .flow{display:flex;flex-direction:column;gap:12px;height:100%;justify-content:center;padding-top:30px}
  .flow-node{
    background:rgba(250,246,240,.05);
    border:1px solid rgba(250,246,240,.1);
    border-radius:10px;
    padding:14px 18px;
    display:flex;align-items:center;gap:14px;
    transition:all .3s ease;
    color:var(--cream);
  }
  .flow-node:hover{background:rgba(250,246,240,.08);transform:translateX(4px);border-color:var(--burdeos-light)}
  .flow-icon{
    width:42px;height:42px;border-radius:8px;
    display:grid;place-items:center;
    flex-shrink:0;
    font-size:1.1rem;
  }
  .flow-icon.google{background:#fff;color:#4285F4;font-weight:700}
  .flow-icon.wa{background:#25D366;color:#fff;font-weight:700}
  .flow-icon.ai{background:linear-gradient(135deg,var(--burdeos),var(--burdeos-light));color:#fff;font-weight:700}
  .flow-icon.order{background:var(--tierra);color:#fff}
  .flow-icon.recurrent{background:var(--burdeos);color:#fff}
  .flow-title{font-weight:600;color:var(--cream);font-size:.96rem}
  .flow-desc{font-size:.8rem;color:#a89c8e}
  .flow-arrow{
    text-align:center;color:var(--burdeos-light);font-size:1rem;
    margin:-2px 0;
  }

  /* ====== STATS BAR ====== */
  .stats-bar{
    background:var(--ink);
    color:var(--cream);
    padding:30px 0;
    border-top:1px solid rgba(250,246,240,.1);
    border-bottom:1px solid rgba(250,246,240,.1);
  }
  .stats-grid{
    display:grid;grid-template-columns:repeat(4,1fr);gap:32px;
    text-align:center;
  }
  .stat-item{}
  .stat-num{
    font-family:'Playfair Display',serif;
    font-size:2.2rem;font-weight:600;
    color:var(--tierra-light);
    line-height:1;margin-bottom:6px;
  }
  .stat-label{font-size:.85rem;color:#cdc1b3;letter-spacing:.05em}

  /* ====== PROBLEMA ====== */
  .problems{
    display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-bottom:48px;
  }
  .problem-card{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:12px;
    padding:28px;
    display:flex;gap:18px;
    transition:all .3s;
  }
  .problem-card:hover{border-color:var(--burdeos);transform:translateY(-3px);box-shadow:var(--shadow)}
  .problem-num{
    font-family:'Playfair Display',serif;
    font-size:2rem;font-weight:600;
    color:var(--burdeos);line-height:1;
  }
  .problem-card h3{font-family:'Inter',sans-serif;font-size:1.05rem;font-weight:600;margin-bottom:.4rem}
  .problem-card p{font-size:.95rem}

  .closing-line{
    text-align:center;
    font-family:'Playfair Display',serif;
    font-size:clamp(1.4rem,2.4vw,1.9rem);
    color:var(--ink);
    max-width:820px;margin:0 auto;
    font-style:italic;
  }
  .closing-line strong{color:var(--burdeos);font-style:normal;font-weight:600}

  /* ====== PROBLEMA COLLAGE ====== */
  .problem-photo-wrap{
    display:grid;
    grid-template-columns:1.4fr 1fr;
    grid-template-rows:repeat(2,180px);
    gap:12px;
    margin-bottom:48px;
  }
  .problem-photo{
    border-radius:12px;
    overflow:hidden;
    position:relative;
    box-shadow:var(--shadow);
  }
  .problem-photo img{width:100%;height:100%;object-fit:cover}
  .problem-photo.big{grid-row:1/3}
  .problem-photo::after{
    content:"";
    position:absolute;inset:0;
    background:linear-gradient(180deg,transparent 55%,rgba(28,24,22,.6) 100%);
  }
  .problem-photo-label{
    position:absolute;bottom:14px;left:14px;right:14px;
    color:#fff;
    font-family:'Playfair Display',serif;
    font-size:1.05rem;
    line-height:1.2;
    z-index:2;
  }

  /* ====== AGENCIA vs OTROS ====== */
  .vs-grid{
    display:grid;grid-template-columns:1fr auto 1fr;gap:32px;align-items:stretch;
  }
  .vs-col{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:14px;
    padding:32px;
  }
  .vs-col.bad{background:#fbf5f3}
  .vs-col.good{
    background:linear-gradient(180deg,var(--ai),#2a211d);
    color:var(--cream);
    border-color:transparent;
    position:relative;
    overflow:hidden;
  }
  .vs-col.good::before{
    content:"";
    position:absolute;top:0;left:0;right:0;height:2px;
    background:linear-gradient(90deg,var(--burdeos),var(--tierra));
  }
  .vs-col.good h3{color:var(--cream)}
  .vs-col.good li{color:#cdc1b3}
  .vs-label{
    font-size:.75rem;font-weight:600;letter-spacing:.18em;
    text-transform:uppercase;
    margin-bottom:1rem;
    color:var(--ink-soft);
  }
  .vs-col.good .vs-label{color:var(--tierra-light)}
  .vs-col h3{margin-bottom:1.4rem;font-size:1.4rem}
  .vs-list{list-style:none}
  .vs-list li{
    padding:10px 0;
    border-bottom:1px dashed var(--line);
    display:flex;align-items:center;gap:10px;
    font-size:1rem;
  }
  .vs-col.good .vs-list li{border-color:rgba(250,246,240,.12)}
  .vs-list li:last-child{border-bottom:none}
  .vs-list .x{color:#a08a82}
  .vs-list .check{color:var(--burdeos-light);font-weight:700}
  .vs-col.good .vs-list .check{color:#d4ad7e}
  .vs-divider{
    display:grid;place-items:center;
    font-family:'Playfair Display',serif;
    font-size:1.1rem;color:var(--ink-soft);
    font-style:italic;
  }
  .vs-text{text-align:center;max-width:720px;margin:48px auto 0;font-size:1.12rem}

  /* ====== SISTEMA - PROCESO ====== */
  .system-grid{
    display:grid;grid-template-columns:repeat(4,1fr);gap:0;
    position:relative;
  }
  .step{
    text-align:left;
    padding:32px 28px;
    background:var(--white);
    border:1px solid var(--line);
    position:relative;
    transition:all .3s;
  }
  .step:not(:last-child){border-right:none}
  .step:hover{background:#fff;z-index:2;box-shadow:var(--shadow);transform:translateY(-4px)}
  .step-ai-badge{
    position:absolute;top:14px;right:14px;
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    color:#fff;
    font-size:.65rem;font-weight:600;letter-spacing:.1em;
    padding:3px 8px;
    border-radius:12px;
  }
  .step-num{
    font-family:'Playfair Display',serif;
    font-size:.85rem;font-weight:600;
    color:var(--burdeos);
    margin-bottom:1rem;
    letter-spacing:.15em;
  }
  .step h3{font-size:1.25rem;margin-bottom:.8rem;font-family:'Playfair Display',serif}
  .step p{font-size:.93rem;margin-bottom:1.2rem}
  .step-tags{display:flex;flex-wrap:wrap;gap:6px}
  .tag{
    font-size:.74rem;font-weight:500;
    padding:5px 11px;
    background:var(--cream-2);
    color:var(--ink);
    border-radius:20px;
  }
  .tag.ai{
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    color:#fff;
  }

  /* ====== AI CAPABILITIES ====== */
  .ai-features{
    display:grid;grid-template-columns:repeat(3,1fr);gap:20px;
    margin-top:48px;
  }
  .ai-feature{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:14px;
    padding:32px 28px;
    transition:all .3s;
    position:relative;
    overflow:hidden;
  }
  .ai-feature::before{
    content:"";
    position:absolute;top:0;left:0;right:0;height:3px;
    background:linear-gradient(90deg,var(--burdeos),var(--tierra));
    transform:scaleX(0);
    transform-origin:left;
    transition:transform .4s;
  }
  .ai-feature:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
  .ai-feature:hover::before{transform:scaleX(1)}
  .ai-ico{
    width:52px;height:52px;
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    border-radius:12px;
    display:grid;place-items:center;
    font-size:1.5rem;color:#fff;
    margin-bottom:1.2rem;
    position:relative;
    z-index:1;
  }
  .ai-photo{
    height:140px;
    margin:-32px -28px 1.2rem;
    overflow:hidden;
    position:relative;
  }
  .ai-photo img{
    width:100%;height:100%;object-fit:cover;
    transition:transform .4s;
  }
  .ai-feature:hover .ai-photo img{transform:scale(1.05)}
  .ai-photo::after{
    content:"";
    position:absolute;inset:0;
    background:linear-gradient(180deg,transparent 50%,rgba(250,246,240,.7) 100%);
  }
  .ai-feature>*{position:relative;z-index:1}
  .ai-feature h3{font-family:'Playfair Display',serif;font-size:1.2rem;margin-bottom:.5rem}
  .ai-feature p{font-size:.92rem;margin-bottom:1rem}
  .ai-feature-list{list-style:none;font-size:.85rem;color:var(--ink-soft)}
  .ai-feature-list li{padding:4px 0;display:flex;align-items:center;gap:6px}
  .ai-feature-list li::before{content:"→";color:var(--burdeos)}

  /* ====== GOOGLE ====== */
  .google-grid{
    display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;
  }
  .google-mockup{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:14px;
    padding:24px;
    box-shadow:var(--shadow);
  }
  .gmb-card{
    border:1px solid var(--line);
    border-radius:8px;
    overflow:hidden;
  }
  .gmb-img{
    height:140px;
    position:relative;
    overflow:hidden;
  }
  .gmb-img img{
    width:100%;height:100%;object-fit:cover;
  }
  .gmb-info{padding:16px}
  .gmb-name{font-weight:600;font-size:1.05rem;color:var(--ink);margin-bottom:4px}
  .gmb-rating{color:var(--tierra);font-size:.9rem;margin-bottom:6px}
  .gmb-rating span{color:var(--ink-soft);font-size:.82rem;margin-left:6px}
  .gmb-cat{font-size:.85rem;color:var(--ink-soft);margin-bottom:10px}
  .gmb-actions{display:flex;gap:8px;flex-wrap:wrap}
  .gmb-actions .btn{padding:8px 14px;font-size:.82rem}

  .google-features{
    display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin-top:28px;
  }
  .g-feat{
    background:var(--cream-2);
    padding:12px 14px;
    border-radius:8px;
    font-size:.9rem;
    display:flex;align-items:center;gap:8px;
  }
  .g-feat::before{content:"✓";color:var(--burdeos);font-weight:700}

  /* ====== WHATSAPP ====== */
  .wa-grid{
    display:grid;grid-template-columns:1fr 1.1fr;gap:60px;align-items:center;
  }
  .wa-mockup{
    background:#e5ddd5;
    background-image:url("data:image/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M30 5 C45 5 55 15 55 30 C55 45 45 55 30 55 C15 55 5 45 5 30 C5 15 15 5 30 5' fill='none' stroke='%23c8b9a4' stroke-width='.4' opacity='.4'/%3E%3C/svg%3E");
    border-radius:18px;
    padding:16px;
    box-shadow:var(--shadow-lg);
    max-width:380px;
    margin:0 auto;
  }
  .wa-header{
    background:var(--burdeos);
    color:#fff;
    padding:14px 16px;
    border-radius:12px 12px 4px 4px;
    display:flex;align-items:center;gap:10px;
    margin:-16px -16px 16px;
  }
  .wa-avatar{
    width:36px;height:36px;background:#fff;color:var(--burdeos);
    border-radius:50%;
    display:grid;place-items:center;font-weight:700;font-size:.95rem;
  }
  .wa-name{font-weight:600;font-size:.95rem}
  .wa-status{font-size:.75rem;opacity:.85}
  .wa-msg{
    background:#fff;
    padding:9px 12px;
    border-radius:8px 8px 8px 2px;
    margin-bottom:6px;
    font-size:.88rem;
    max-width:85%;
    box-shadow:0 1px .5px rgba(0,0,0,.08);
  }
  .wa-msg.them{background:#dcf8c6;margin-left:auto;border-radius:8px 8px 2px 8px}
  .wa-msg small{display:block;color:#999;font-size:.65rem;margin-top:3px}
  .wa-msg.ai-msg{
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    color:#fff;
    font-size:.78rem;
    max-width:90%;
  }
  .wa-msg.ai-msg small{color:rgba(255,255,255,.7)}
  .wa-msg .ai-badge{
    display:inline-block;
    background:rgba(255,255,255,.2);
    padding:1px 6px;
    border-radius:8px;
    font-size:.65rem;
    font-weight:600;
    margin-right:4px;
  }
  .wa-result{
    margin-top:16px;
    background:var(--white);
    padding:14px;
    border-radius:10px;
    text-align:center;
    font-size:.85rem;color:var(--ink-soft);
  }
  .wa-result strong{color:var(--burdeos);font-family:'Playfair Display',serif;font-size:1.05rem;display:block;margin-bottom:2px}
  .wa-cta{margin-top:32px}

  /* ====== CLUB DE CLIENTES ====== */
  .club-flow{
    display:grid;grid-template-columns:repeat(5,1fr);gap:12px;
    margin:40px 0 48px;
    align-items:center;
  }
  .club-node{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:10px;
    padding:18px 12px;
    text-align:center;
    font-size:.88rem;
    font-weight:500;
    transition:all .3s;
  }
  .club-node:hover{border-color:var(--burdeos);transform:translateY(-3px)}
  .club-node .ico{font-size:1.6rem;display:block;margin-bottom:8px}
  .club-arrow{text-align:center;color:var(--burdeos);font-size:1.2rem}
  .club-benefits{
    display:grid;grid-template-columns:repeat(3,1fr);gap:16px;
  }
  .benefit{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:10px;
    padding:20px;
    display:flex;gap:12px;align-items:flex-start;
    transition:all .3s;
  }
  .benefit:hover{border-color:var(--burdeos);transform:translateY(-2px)}
  .benefit-ico{
    width:36px;height:36px;
    background:var(--cream-2);
    border-radius:8px;
    display:grid;place-items:center;
    font-size:1rem;flex-shrink:0;
  }
  .benefit h4{font-family:'Inter',sans-serif;font-size:.96rem;margin-bottom:2px;color:var(--ink)}
  .benefit p{font-size:.85rem}

  /* ====== RECUPERACIÓN ====== */
  .recov-grid{
    display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center;
  }
  .recov-msg{
    background:#e5ddd5;
    border-radius:14px;
    padding:20px;
    box-shadow:var(--shadow);
    max-width:380px;
  }
  .recov-bubble{
    background:#fff;
    padding:14px 16px;
    border-radius:10px 10px 10px 2px;
    font-size:.92rem;
    line-height:1.5;
    box-shadow:0 1px .5px rgba(0,0,0,.08);
  }
  .recov-bubble strong{display:block;margin-bottom:6px;color:var(--ink)}
  .recov-cta-btn{
    display:inline-block;
    margin-top:12px;
    background:var(--burdeos);
    color:#fff;
    padding:9px 16px;
    border-radius:18px;
    font-size:.85rem;
    font-weight:500;
  }
  .recov-tag{
    display:inline-block;
    background:var(--tierra);
    color:#fff;
    font-size:.7rem;
    padding:3px 9px;
    border-radius:10px;
    margin-bottom:8px;
    font-weight:600;
    letter-spacing:.08em;
  }

  /* ====== RESEÑAS ====== */
  .rev-flow{
    display:grid;grid-template-columns:repeat(6,1fr);gap:8px;margin:40px 0 32px;align-items:center;
  }
  .rev-node{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:10px;
    padding:16px 8px;
    text-align:center;
    font-size:.82rem;
    font-weight:500;
    line-height:1.3;
  }
  .rev-node .ico{font-size:1.3rem;display:block;margin-bottom:6px}
  .rev-arrow{text-align:center;color:var(--burdeos)}
  .rev-disclaimer{
    background:var(--cream-2);
    border-left:3px solid var(--burdeos);
    padding:14px 18px;
    border-radius:0 8px 8px 0;
    font-size:.9rem;
    color:var(--ink-soft);
    max-width:760px;margin:0 auto;
  }

  /* ====== PACKS ====== */
  .packs-grid{
    display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-bottom:36px;
  }
  .pack{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:12px;
    overflow:hidden;
    transition:all .3s;
  }
  .pack:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg);border-color:var(--burdeos)}
  .pack-img{
    height:160px;
    position:relative;
    overflow:hidden;
    background:var(--cream-2);
  }
  .pack-img img{
    width:100%;height:100%;object-fit:cover;
    transition:transform .4s;
  }
  .pack:hover .pack-img img{transform:scale(1.05)}
  .pack-img .ai-corner{
    position:absolute;top:10px;right:10px;
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    color:#fff;font-size:.62rem;font-weight:600;letter-spacing:.1em;
    padding:3px 8px;border-radius:10px;
  }
  .pack-body{padding:20px}
  .pack-name{
    font-family:'Playfair Display',serif;
    font-size:1.15rem;
    color:var(--burdeos);
    margin-bottom:4px;
  }
  .pack-sub{font-size:.85rem;color:var(--ink-soft);margin-bottom:12px}
  .pack-feat{font-size:.82rem;color:var(--ink-soft);padding:3px 0}
  .packs-list{
    display:flex;flex-wrap:wrap;gap:18px;justify-content:center;
    margin-top:32px;
    padding-top:32px;
    border-top:1px solid var(--line);
  }
  .packs-list-item{
    display:flex;align-items:center;gap:8px;
    font-size:.95rem;color:var(--ink-soft);
  }
  .packs-list-item::before{content:"→";color:var(--burdeos);font-weight:700}

  /* ====== AUTOLIVE OPS / AUTOMATIZACIÓN ====== */
  .auto-wrap{text-align:center;max-width:880px;margin:0 auto}
  .auto-grid{
    display:grid;grid-template-columns:repeat(4,1fr);gap:14px;
    margin:40px 0 36px;
  }
  .auto-item{
    background:rgba(250,246,240,.06);
    border:1px solid rgba(250,246,240,.15);
    border-radius:10px;
    padding:18px 12px;
    font-size:.9rem;
    text-align:center;
    color:var(--cream);
    transition:all .3s;
    position:relative;
  }
  .auto-item::after{
    content:"";
    position:absolute;inset:0;
    border-radius:10px;
    background:linear-gradient(135deg,rgba(122,30,37,.2),transparent);
    opacity:0;transition:opacity .3s;
  }
  .auto-item:hover::after{opacity:1}
  .auto-item:hover{transform:translateY(-2px);border-color:var(--burdeos-light)}
  .auto-item .ico{font-size:1.4rem;display:block;margin-bottom:6px;position:relative;z-index:1}
  .auto-item .label{position:relative;z-index:1}
  .auto-foot{font-style:italic;color:#cdc1b3;font-size:1rem;position:relative;z-index:1}
  .auto-connected{
    display:flex;align-items:center;justify-content:center;gap:10px;
    margin-top:16px;font-size:.9rem;color:var(--tierra-light);
  }

  /* ====== DASHBOARD ====== */
  .dash{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:16px;
    padding:28px;
    box-shadow:var(--shadow);
    max-width:920px;margin:0 auto;
  }
  .dash-head{
    display:flex;justify-content:space-between;align-items:center;
    padding-bottom:18px;margin-bottom:20px;
    border-bottom:1px solid var(--line);
  }
  .dash-title{font-weight:600;font-size:1.05rem;color:var(--ink);display:flex;align-items:center;gap:10px}
  .dash-title .ai-dot{
    width:8px;height:8px;border-radius:50%;
    background:var(--burdeos);
    box-shadow:0 0 0 4px rgba(122,30,37,.15);
    animation:pulse-dot 2s infinite;
  }
  .dash-month{font-size:.85rem;color:var(--ink-soft);background:var(--cream-2);padding:6px 12px;border-radius:20px}
  .dash-grid{
    display:grid;grid-template-columns:repeat(6,1fr);gap:14px;
  }
  .dash-card{
    background:var(--cream);
    border:1px solid var(--line);
    border-radius:10px;
    padding:18px 14px;
    transition:all .3s;
  }
  .dash-card:hover{border-color:var(--burdeos);transform:translateY(-2px)}
  .dash-card.featured{
    background:linear-gradient(180deg,var(--ink),#2a211d);
    border-color:transparent;
  }
  .dash-card.featured .dash-label{color:var(--tierra-light)}
  .dash-card.featured .dash-value{color:var(--cream)}
  .dash-label{font-size:.74rem;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);margin-bottom:8px}
  .dash-value{font-family:'Playfair Display',serif;font-size:1.7rem;font-weight:600;color:var(--ink);line-height:1}
  .dash-trend{font-size:.78rem;color:var(--burdeos);margin-top:6px}
  .dash-disclaimer{
    text-align:center;margin-top:24px;
    font-size:.85rem;color:var(--ink-soft);font-style:italic;
  }

  /* ====== CASOS DE USO IA ====== */
  .use-cases{
    display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:48px;
  }
  .use-case{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:14px;
    padding:32px;
    transition:all .3s;
    position:relative;
    overflow:hidden;
  }
  .use-case::before{
    content:"";
    position:absolute;top:-20px;right:-20px;
    width:120px;height:120px;
    background:radial-gradient(circle,rgba(122,30,37,.06) 0%,transparent 70%);
    border-radius:50%;
  }
  .use-case:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--burdeos)}
  .use-case-num{
    display:inline-block;
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    color:#fff;
    font-family:'Playfair Display',serif;
    font-weight:600;
    font-size:.85rem;
    padding:4px 10px;
    border-radius:6px;
    margin-bottom:1rem;
  }
  .use-case h3{font-family:'Playfair Display',serif;font-size:1.25rem;margin-bottom:.6rem;position:relative}
  .use-case p{font-size:.92rem;margin-bottom:1rem;position:relative}
  .use-case-result{
    background:var(--cream-2);
    border-left:3px solid var(--burdeos);
    padding:12px 16px;
    border-radius:0 8px 8px 0;
    font-size:.88rem;
    color:var(--ink-soft);
    font-style:italic;
  }

  /* ====== PARA QUIÉN ES / NO ====== */
  .who-banner{
    width:100%;
    height:280px;
    border-radius:14px;
    overflow:hidden;
    position:relative;
    margin-bottom:32px;
    box-shadow:var(--shadow);
    background:linear-gradient(135deg,#7a1e25 0%,#b58a5a 100%);
  }
  .who-banner img{
    width:100%;height:100%;
    object-fit:cover;
    display:block;
    position:relative;
    z-index:1;
  }
  .who-banner::after{
    content:"";
    position:absolute;inset:0;
    background:linear-gradient(90deg,rgba(28,24,22,.65) 0%,rgba(28,24,22,.2) 100%);
  }
  .who-banner-text{
    position:absolute;
    top:50%;left:40px;
    transform:translateY(-50%);
    color:#fff;
    max-width:480px;
    z-index:2;
  }
  .who-banner-text h3{
    color:#fff;
    font-size:1.8rem;
    margin-bottom:.5rem;
  }
  .who-banner-text p{
    color:#cdc1b3;
    font-size:1rem;
  }
  .split-grid{
    display:grid;grid-template-columns:1fr 1fr;gap:32px;
  }
  .who-card{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:14px;
    padding:36px;
  }
  .who-card.no{
    background:var(--cream-2);
  }
  .who-list{list-style:none;margin-top:1.2rem}
  .who-list li{
    padding:9px 0;
    display:flex;align-items:center;gap:12px;
    font-size:1rem;
    color:var(--ink);
  }
  .who-list .ico{
    width:22px;height:22px;border-radius:50%;
    display:grid;place-items:center;
    font-size:.75rem;font-weight:700;flex-shrink:0;
  }
  .yes .ico{background:var(--burdeos);color:#fff}
  .no .ico{background:#1c1816;color:#fff}
  .who-foot{
    margin-top:1.4rem;padding-top:1.4rem;
    border-top:1px solid var(--line);
    font-size:.95rem;color:var(--ink-soft);font-style:italic;
  }

  /* ====== OFERTA ====== */
  .price-wrap{max-width:920px;margin:0 auto}
  .price-card{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:18px;
    overflow:hidden;
    box-shadow:var(--shadow-lg);
    position:relative;
  }
  .price-card::before{
    content:"";
    position:absolute;top:0;left:0;right:0;height:4px;
    background:linear-gradient(90deg,var(--burdeos),var(--tierra),var(--ink));
  }
  .price-head{
    background:linear-gradient(135deg,var(--ink),#2a211d);
    color:var(--cream);
    padding:36px;
    text-align:center;
    position:relative;
  }
  .price-head::after{
    content:"";
    position:absolute;bottom:0;left:0;right:0;height:1px;
    background:linear-gradient(90deg,transparent,var(--burdeos-light),transparent);
  }
  .price-head h3{color:var(--cream);font-size:1.6rem;margin-bottom:6px}
  .price-head p{color:#cdc1b3;font-size:.95rem}
  .price-body{display:grid;grid-template-columns:1fr 1fr}
  .price-side{
    padding:36px;
  }
  .price-side:first-child{border-right:1px solid var(--line)}
  .price-amount{
    font-family:'Playfair Display',serif;
    font-size:3rem;color:var(--burdeos);
    line-height:1;margin-bottom:4px;
  }
  .price-amount .currency{font-size:1.3rem;vertical-align:super;color:var(--ink-soft);margin-right:2px}
  .price-amount .period{font-size:1rem;color:var(--ink-soft);font-family:'Inter',sans-serif}
  .price-label{
    font-size:.75rem;font-weight:600;letter-spacing:.15em;
    text-transform:uppercase;color:var(--ink-soft);
    margin-bottom:1rem;
  }
  .price-feats{list-style:none;margin-top:1.2rem}
  .price-feats li{
    padding:7px 0;
    display:flex;align-items:flex-start;gap:10px;
    font-size:.92rem;color:var(--ink);
  }
  .price-feats li::before{
    content:"✓";color:var(--burdeos);font-weight:700;flex-shrink:0;margin-top:1px;
  }
  .price-foot{
    padding:24px 36px;
    background:var(--cream-2);
    text-align:center;
    border-top:1px solid var(--line);
  }
  .price-foot p{font-size:.85rem;color:var(--ink-soft);font-style:italic;margin-top:12px}

  /* ====== GARANTÍA ====== */
  .guarantee{
    background:var(--white);
    border:2px solid var(--burdeos);
    border-radius:14px;
    padding:40px;
    text-align:center;
    max-width:780px;margin:0 auto;
  }
  .guarantee-badge{
    width:64px;height:64px;
    background:linear-gradient(135deg,var(--burdeos),var(--ink));
    color:#fff;
    border-radius:50%;
    display:grid;place-items:center;
    font-size:1.8rem;
    margin:0 auto 18px;
  }
  .guarantee h3{font-size:1.4rem;margin-bottom:.8rem}
  .guarantee p{font-size:1.02rem;margin-bottom:1.2rem}
  .guarantee-list{
    display:flex;flex-wrap:wrap;gap:10px;justify-content:center;
    margin:1.2rem 0;
  }
  .guarantee-list span{
    background:var(--cream-2);
    padding:6px 14px;
    border-radius:20px;
    font-size:.85rem;
  }
  .guarantee small{display:block;margin-top:1.2rem;font-size:.85rem;color:var(--ink-soft);font-style:italic}

  /* ====== PROCESO ====== */
  .process-grid{
    display:grid;grid-template-columns:repeat(3,1fr);gap:24px;
  }
  .process-step{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:12px;
    padding:28px;
    position:relative;
    transition:all .3s;
  }
  .process-step:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--burdeos)}
  .process-num{
    font-family:'Playfair Display',serif;
    font-size:2.4rem;
    color:var(--burdeos);
    line-height:1;margin-bottom:.8rem;
    font-weight:600;
  }
  .process-step h4{font-family:'Inter',sans-serif;font-size:1.05rem;font-weight:600;margin-bottom:4px}

  /* ====== FAQ ====== */
  .faq{max-width:820px;margin:0 auto}
  .faq details{
    background:var(--white);
    border:1px solid var(--line);
    border-radius:10px;
    margin-bottom:10px;
    transition:all .3s;
  }
  .faq details[open]{border-color:var(--burdeos);box-shadow:var(--shadow)}
  .faq summary{
    padding:20px 24px;
    cursor:pointer;
    font-weight:600;
    color:var(--ink);
    list-style:none;
    display:flex;justify-content:space-between;align-items:center;
    font-size:1rem;
  }
  .faq summary::-webkit-details-marker{display:none}
  .faq summary::after{
    content:"+";
    font-size:1.4rem;
    color:var(--burdeos);
    font-weight:400;
    transition:transform .3s;
  }
  .faq details[open] summary::after{content:"−"}
  .faq-body{padding:0 24px 22px;color:var(--ink-soft);font-size:.95rem;line-height:1.7}

  /* ====== CTA FINAL + FORM ====== */
  .final-cta{
    background:linear-gradient(135deg,var(--ink) 0%,#2a211d 100%);
    color:var(--cream);
    padding:80px 0 0;
    position:relative;
    overflow:hidden;
  }
  .final-cta::before{
    content:"";
    position:absolute;top:0;left:0;right:0;height:1px;
    background:linear-gradient(90deg,transparent,var(--burdeos-light),transparent);
  }
  .final-head{text-align:center;max-width:760px;margin:0 auto 48px}
  .final-head h2{color:var(--cream);font-size:clamp(2rem,4vw,2.8rem)}
  .final-head p{color:#cdc1b3;font-size:1.1rem;margin-top:1rem}

  .form-wrap{
    background:var(--cream);
    border-radius:18px 18px 0 0;
    padding:48px 32px 40px;
    max-width:880px;margin:0 auto;
  }
  .form-grid{
    display:grid;grid-template-columns:1fr 1fr;gap:18px;
  }
  .form-group{display:flex;flex-direction:column;gap:6px}
  .form-group.full{grid-column:1/-1}
  .form-group label{
    font-size:.82rem;font-weight:600;color:var(--ink);
    letter-spacing:.02em;
  }
  .form-group input,.form-group select,.form-group textarea{
    padding:13px 14px;
    border:1.5px solid var(--line);
    border-radius:8px;
    background:var(--white);
    font-family:inherit;font-size:.95rem;
    color:var(--ink);
    transition:border-color .2s;
  }
  .form-group input:focus,.form-group select:focus,.form-group textarea:focus{
    outline:none;border-color:var(--burdeos);
  }
  .form-group textarea{min-height:90px;resize:vertical}
  .form-submit{text-align:center;margin-top:18px}
  .form-micro{font-size:.82rem;color:var(--ink-soft);margin-top:10px}
  .form-msg{
    display:none;
    margin-top:16px;
    padding:14px 16px;
    border-radius:8px;
    font-size:.92rem;
    text-align:center;
  }
  .form-msg.ok{display:block;background:#e8f5e9;color:#1b5e20;border:1px solid #a5d6a7}
  .form-msg.err{display:block;background:#fbe9e7;color:#7a1e25;border:1px solid #e0a59e}
  .form-submit .btn[disabled]{opacity:.6;pointer-events:none}

  /* ====== FOOTER ====== */
  footer{
    background:#0f0a08;
    color:#cdc1b3;
    padding:60px 0 30px;
  }
  .foot-grid{
    display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:48px;
    margin-bottom:36px;
  }
  .foot-logo{
    display:flex;align-items:center;gap:.6rem;
    font-family:'Playfair Display',serif;
    color:var(--cream);
    font-size:1.15rem;font-weight:600;
    margin-bottom:.8rem;
  }
  .foot-tag{font-size:.92rem;margin-bottom:.5rem;color:var(--cream)}
  .foot-tag.italic{font-style:italic;color:var(--tierra-light);font-size:.95rem}
  .foot-title{
    font-size:.78rem;font-weight:600;letter-spacing:.18em;
    text-transform:uppercase;color:var(--cream);
    margin-bottom:1.2rem;
  }
  .foot-links{list-style:none}
  .foot-links li{margin-bottom:8px}
  .foot-links a{font-size:.92rem;transition:color .2s}
  .foot-links a:hover{color:var(--cream)}
  .foot-bottom{
    border-top:1px solid rgba(250,246,240,.1);
    padding-top:24px;
    display:flex;justify-content:space-between;align-items:center;
    font-size:.82rem;
    flex-wrap:wrap;gap:12px;
  }
  .foot-legal{display:flex;gap:18px;flex-wrap:wrap}
  .foot-legal a:hover{color:var(--cream)}

  /* ====== STICKY MOBILE CTA ====== */
  .sticky-cta{
    position:fixed;bottom:0;left:0;right:0;
    background:rgba(28,24,22,.97);
    backdrop-filter:blur(8px);
    padding:12px 16px;
    z-index:99;
    transform:translateY(100%);
    transition:transform .3s;
    border-top:1px solid rgba(250,246,240,.1);
  }
  .sticky-cta.show{transform:translateY(0)}
  .sticky-cta .btn{width:100%;justify-content:center}

  /* ====== ANIMATIONS ====== */
  .reveal{
    opacity:0;transform:translateY(28px);
    transition:opacity .8s ease,transform .8s ease;
  }
  .reveal.visible{opacity:1;transform:translateY(0)}
  .reveal.delay-1{transition-delay:.1s}
  .reveal.delay-2{transition-delay:.2s}
  .reveal.delay-3{transition-delay:.3s}

  /* ====== RESPONSIVE ====== */
  @media (max-width:980px){
    section{padding:64px 0}
    .hero{padding:130px 0 70px}
    .hero-grid,.google-grid,.wa-grid,.recov-grid,.split-grid{grid-template-columns:1fr;gap:40px}
    .system-grid{grid-template-columns:repeat(2,1fr)}
    .step:nth-child(2){border-right:1px solid var(--line)!important}
    .step:nth-child(1),.step:nth-child(2){border-bottom:none}
    .vs-grid{grid-template-columns:1fr;gap:16px}
    .vs-divider{padding:8px 0}
    .packs-grid{grid-template-columns:repeat(2,1fr)}
    .auto-grid{grid-template-columns:repeat(2,1fr)}
    .dash-grid{grid-template-columns:repeat(3,1fr)}
    .rev-flow{grid-template-columns:repeat(3,1fr)}
    .club-flow{grid-template-columns:repeat(3,1fr);gap:18px}
    .club-arrow{display:none}
    .process-grid{grid-template-columns:1fr 1fr}
    .price-body{grid-template-columns:1fr}
    .price-side:first-child{border-right:none;border-bottom:1px solid var(--line)}
    .nav-links{display:none}
    .nav-toggle{display:block}
    .nav-links.mobile-open{
      display:flex;flex-direction:column;
      position:absolute;top:74px;left:0;right:0;
      background:var(--cream);
      padding:20px 24px;
      border-bottom:1px solid var(--line);
      gap:16px;
    }
    .nav-cta-desktop{display:none}
    .foot-grid{grid-template-columns:1fr;gap:32px}
    .google-features{grid-template-columns:1fr}
    .club-benefits{grid-template-columns:1fr}
    .problems{grid-template-columns:1fr}
    .ai-features{grid-template-columns:1fr}
    .use-cases{grid-template-columns:1fr}
    .stats-grid{grid-template-columns:repeat(2,1fr);gap:24px}
    .who-banner{height:240px}
    .who-banner-text{left:24px;right:24px}
    .who-banner-text h3{font-size:1.4rem}
    .problem-photo-wrap{grid-template-rows:repeat(2,140px)}
  }
  @media (max-width:560px){
    .system-grid,.process-grid,.packs-grid,.auto-grid{grid-template-columns:1fr}
    .step{border-right:1px solid var(--line)!important;border-bottom:1px solid var(--line)!important}
    .step:last-child{border-bottom:1px solid var(--line)!important}
    .dash-grid{grid-template-columns:repeat(2,1fr)}
    .rev-flow{grid-template-columns:1fr 1fr;gap:12px}
    .form-grid{grid-template-columns:1fr}
    .form-wrap{padding:32px 22px}
    .hero-ctas{flex-direction:column;align-items:stretch}
    .hero-ctas .btn{justify-content:center}
    .price-foot .btn{width:100%;justify-content:center}
    .container{padding:0 20px}
    h1{font-size:2.1rem}
  }